Next year, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016. This sharp increase in online shopping is not exclusive to commercial goods.
More and more consumers are taking advantage of online shopping to purchase or conveniently reorder commodities they regularly need — such as glasses and contacts.
The Vision Council Market Research team found that online sales of eyewear, including both glasses and contacts, reached over $2.1 billion in 2018. With a prescription from their eye doctor, consumers are skipping the in-store experience for the convenience of purchasing eyewear online, which changes what they desire from a routine vision plan.
Learn more about online shopping trends and how it's changing what consumers want from a routine vision plan in our new eBook.
Table of contents
- The need for convenience
- The move to mobile
- The focus on pre-purchase
- Reduces risky behavior
- The desire to save money
- The power of choice
- The requirement for free shipping
- Know the audience
- Importance of an online retail network